Truth be told, Video is an impeccable storytelling medium that allows the viewer to look and listen to the content, using multiple senses that have the ability to transport your mind from the environment you are in and place you inside the environment of the video. Telling the brand story is probably done most effectively with video and the web combined.
Video has proven to be incredibly useful for brands to motivate, educate, entertain and inform viewers. If you're a brand, that means conversion is important.
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Now, more than ever, video has become a powerful tool for marketing. Start using video and get it in front of your customers. Once you do, your customers will become more engaged and begin to share your brand with the world and even create their own video as well. Hmm... now that's powerful!
Videos are where your customers spend most of their time online. Think about it, YouTube alone receives more than 4 billion views every single day. No that wasn’t a typo, I did say billion with a “B”. It’s also the 2 largest search engine next to Google. In addition, 78% of people watch a video at least once a week and 55% of people watch videos every day. Everyone watches online videos, including you. Admit it, you know you do. You need to be making promo videos, web series, video blogs (aka vlogs), video testimonials, branded entertainment, and funny viral videos of your cat, your dog, your cat riding your dog, or whatever style and format is going to best reach out and relate to your target demographics.
More than 500 years worth of YouTube videos are viewed daily on Facebook and more than 700 YouTube videos are shared on Twitter every minute. Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates Annual Benchmarking Results). Video has created an even playing field on which brands, business, and organizations can compete. The advantage is still with larger, more established brands, simply because they have bigger budgets for video marketing and media buying. The trick is to just keep being more creative and do a better job of targeting your demographics, in order to reach your consumers.