Social media marketing is the process where a business owner, such as yourself, uses the power of sites like Facebook or Twitter to promote your brand or products. Because traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers. However, social media marketing is a time consuming and very involved effort . This form of marketing requires a good deal of involvement and expertise, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Social media invites a two-way conversation between the poster of the information and the reader.